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Instagram management
Monthly content planned, written and scheduled for you: posts, carousels, Reels and captions in your voice.
Jade Gooding · Digital Strategist
Instagram for luxury villas, hotels & concierge
Your business is already distinctive. Your feed should prove it before a guest ever arrives.
Twenty years of telling beautiful brands’ stories
I’m Jade. I’ve worked in social media since 2005, starting in London running channels for record labels including EMI, Universal and Sony, then spending sixteen years in Ibiza looking after Instagram for some of the island’s best-loved names.
Now based in Barcelona, I work with a small number of luxury villas, hotels, concierge and lifestyle brands across Spain. I only do Instagram, and I do it properly: content that feels like you, written with care, and built to bring in the right guests.
Every client I have has come through word of mouth. I’d love you to be the next.
How I work
ii
Strategy & brand voice
A clear plan for what your feed says, who it speaks to and how it turns lookers into bookings.
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Free Instagram audit
I’ll look at your account and tell you honestly what’s working, what isn’t and where the quick wins are.
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One-to-one training
Prefer to keep it in-house? I’ll teach you or your team to run Instagram with confidence.
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Small-group workshops
Hands-on Instagram workshops in Barcelona a few times a year. Ask me about the next one.
Some of the names I’ve worked with
Pacha·
Jade Jagger·
Bambuddha·
Deliciously Sorted·
Fincadelica·
EMI·
Universal·
Sony
Starting is simple
Say hola
Send me your Instagram handle and a line about your business.
Your free audit
I’ll come back with honest notes and ideas, no obligation.
A plan that fits
If we’re a good match, we agree a monthly plan and I take it from there.
Let’s talk
English or Spanish, whichever you prefer. I usually reply within a day.
jadegooding@olivebranch.digital